Shoutdot is a Social Intelligence company that transforms the
way enterprises create and promote products with Biasphere™, a breakthrough
consumer insights platform that monitors and analyzes online social media for
Biasphere™ is a 360° advanced research environment that collects emotion laden
consumer discussion from popular social media sites, then filters and
categorizes the content using advanced data mining processes and a proprietary
Shoutdot's patent pending technology and methodology uniquely reveals how
consumers are emotionally invested in key product attributes and can predict
future brand performance.
Biasphere™ Social Media Reports measure the deep emotional undercurrents that
drive curiosity and acceptance, key indicators of intent-to-act. Powerful
insights are derived from social impulses that are ignored
or not present in conventional survey and sentiment research methods.
Biasphere™ Social Media Reports help brand owners innovate new products and
features by identifying high acceptance-high curiosity attributes.
John MacKinnon is the CEO and Chief Strategy Officer of Shoutdot Inc. John has
been inventing and delivering innovative technology solutions for more than
twenty five years. He has managed in several founding and leadership roles
including: BrandIntel Ltd as Chief Technology Officer in the social media
research sector; CEO at Yo Inc where he delivered the world's first Trusted
Connectivity platform enabling enterprises to collaborate securely over the
Internet, at Swiftech Inc, as Founder and CTO he pioneered first generation CRM
systems and at Merlin International Inc, as CEO & President he innovated global
logistics networks for just-in-time manufacturers. John also served as Senior
Director at Hummingbird Communications where he advanced a number of
breakthrough Internet initiatives.
Alan Dean is Shoutdot's President and Chief Research Officer. Alan has been in
the forefront of new technologies and methodologies in marketing research for
twenty five years. He has pioneered Internet-based research tools in various
roles prior to joining Shoutdot. Alan's portfolio includes extensive experience
with consumer sentiment research, advertising research and brand equity
modeling. Clients have included many Fortune 1000 companies from the automotive,
pharmaceutical, entertainment and financial services sectors. Previously Alan
held senior positions including VP of Research at BrandIntel, Partner at
Thompson Lightstone (now part of Maritz), and Sr. VP at Ipsos. Alan holds an
MBA from the Richard Ivey School of Business.